A real card, for people who leave it late

What a card is

Every card is an original animated paper pop-up scene made for Kindly Sent: flat shapes in a handful of colours, no outlines, like paper cut with a scalpel from good card. Each sheet stands at its own depth, like a real pop-up, with a soft shadow on the sheet behind. When the card opens, the cover swings down, the layers rise, a name is iced or written or lit, and on most cards one small thing is left for the person to find.

There are 32 cards so far, and each one also has a complete still version for anyone who prefers less motion.

What we will and will not do

• Your words stay yours. Nothing is generated when you send a card: the words are yours, or ones you pick from our ideas. No AI reads your message, the names or your photo.
• The card is the whole product. No adverts on a card, no music you did not ask for, no app to install, nothing for the person receiving it to sign up to.
• We never email someone who has said no. Every card email has a link to stop all cards from us reaching that address: one press on the page it opens, and we honour it whoever is sending.
• Sending is paid for, always. You can make and preview any card for nothing. A small price on sending keeps the cards good and keeps people's inboxes clear of junk.
• We say when paper is better. Sometimes it is, and we have written down when.
• Digital only. We do not print, post, or sell gifts or flowers.

Who we are

Kindly Sent is a trading name of Highfold Group Ltd (company number 17521208, registered in England and Wales). Registered office: Office 21848, 182-184 High Street North, East Ham, London, E6 2JA. We are based in the UK, and we answer every message by email. We read every message and we'll get back to you as soon as we can.

Write to us