Terms and conditions

Last updated 10 November 2026

1. About us

Kindly Sent is a trading name of Highfold Group Ltd (company number 17521208, registered in England and Wales). Registered office: Office 21848, 182-184 High Street North, East Ham, London, E6 2JA. When you use Kindly Sent (kindlysent.co.uk) or buy from us, your contract is with Highfold Group Ltd. Contact us at hello@kindlysent.co.uk.

2. Prices and payment

Prices are shown in pounds sterling. Payments are taken securely by Stripe. If we make an obvious pricing error we'll tell you before going ahead.

What Kindly Sent is

Kindly Sent is delivered online. You choose an animated card, add a name, your message and an optional photo, and preview it free as often as you like. Paying at the Send step is what sends it. A card goes by a link you share yourself, or by an email we send on the day and around the hour you choose. We do not print or post anything.

Who can use Kindly Sent

You must be 18 or over to make an account or buy. Cards are for personal use, not for advertising or selling anything.

Prices

One card costs £2.99, paid once, and sends one card to one person. A card pack costs £9.99, paid once, and gives you 5 card credits to use within 12 months (we email you a month before any lapse); it includes the Date Book. One card credit is used for each person a card goes to. Membership costs £24.99 a year and lets you send as many cards as you like, each to up to 50 people, with the Date Book. There are no discount codes and no free trial. A card credit that is returned to you is always good for at least 30 days.

Membership renewals

Membership renews every year at £24.99 until you cancel. We email you 28 days and 7 days before each renewal with the price, the date and a link that cancels it in one click. You can also cancel at any time with the button on your account page, or by telling us in any clear way. Your Membership then runs to the end of the year you have paid for. If the price ever changes, we will tell you in the reminder 28 days before your renewal at the latest, and you can cancel before the new price applies. Only an active, paid Membership sends cards: if a renewal payment fails, or your Membership ends, cards you had set up for later wait, we email you, and after 14 days of waiting they are cancelled.

Fair use

To protect people's inboxes, a Membership can email cards to up to 200 people in any 24 hours and 1,000 in any 30 days. Without a Membership the limit is 10 people in any 24 hours. Whoever you are, we email one address at most one card a day from you, and at most 3 cards a week from everybody together; a card over that limit is not emailed and is not charged for. Sharing by link is not limited.

Sending cards to other people

Only send cards to people you know, who would be glad to get one from you. When we email a card we say who it is from and which account sent it, and the person can stop all cards from Kindly Sent reaching their address. We will always honour that, whoever the sender is. Sign a card with your own name: we do not send cards signed as an organisation. Web addresses are removed from messages.

What must not go in a card

Nothing unlawful, threatening, abusive, sexual or hateful, nothing that pretends to be from someone else, and no photo of another person that they would not want shared. We may hold a card for up to a day to look at its wording. We remove cards that break this, we may pause or close the account, and we report what the law requires us to report. Anyone who is sent a card can report it with the link under the card. If we remove your card or pause your account, you can ask us to look again by replying to our email. A card we refuse is not sent and its card credit is returned.

If we pause or close your account

If it was for a serious breach of these terms, we do not refund. Otherwise we refund unused card credits and the unused part of a Membership.

When cards are sent, and how long they stay

A card set for a date and hour is sent on that day, around that hour (UK time); a long list can take a little longer. Until a card's email has gone you can change it or cancel it from your account page. A link that is ready to share, or an email that has gone, has used its card credit and cannot be cancelled. If an email will not go through after three tries, we email you the card's link to share yourself; the card credit stays used. If the address has asked not to get cards, or has had too many that week, the card is not emailed and its card credit comes back. Cards stay online for 12 months after they are sent.

Your words and photos

You are responsible for what you put in a card: your message, the names and any photo. Only use a photo you have the right to share. They stay yours: you let us store them and show them to the people you send the card to, for as long as the card is online. We never use your cards for anything else.

Refunds in short

We do not refund a card that has been sent or a card pack that has been started. If something does not work, tell us: we fix it first, and if we cannot, we refund you. Before you use what you bought you keep your legal right to cancel within 14 days: a card whose email has not gone yet, an untouched card pack, or a Membership in its first 14 days (less £2.99 for each card sent). The full rules are on our refunds page.

Cancellations and refunds

See our refunds & cancellation policy.

Our liability

We're responsible for loss or damage you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We're not responsible for loss that wasn't foreseeable. Nothing limits our liability for death or personal injury caused by negligence, fraud, or anything else that can't legally be limited.

Complaints

If something's gone wrong, email hello@kindlysent.co.uk and we'll aim to resolve it within 14 days.

Law

These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland you can also bring proceedings in your local courts.